(1) Consider your business model
(2) Examine your processes
(3) Challenge your management culture
(4) Make your products special
(5) Make your services special
(6) Respond to changing conditions
Innovation lessons:
(1) Secrecy limits distractions.
(2) Research isn’t everything.
(3) Niche products can have mass appeal.
(4) Missing deadlines doesn’t mean failure.
innovation lessons :
(1) Secrecy limits distractions.
(2) Research isn’t everything. Instead of "mall testing" with consumer focus groups, design team went with their own gut instincts.
(3) Niche products can have mass appeal. difference extream level eg. A vs E.
(4) Missing deadlines doesn’t mean failure. Sometimes getting it right takes "a whole lot more time" than expected.
